LinkedIn Pulse, 26 January, 2017
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5 Pieces of Advice for Silicon Valley Bound Latin Entrepreneurs

Article published by our co-founder and Head of Global Expansion, Eduardo Henrique, on LinkedIn Pulse.

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Tech Crunch, 19 September, 2016
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SpoonRocket is coming back from the dead

SpoonRocket, the on-demand meal delivery startup that shut down in the U.S. in March, is relaunching in Brazil under its parent company, iFood.

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Dream Grow, 19 September, 2016
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Why Messenger Bots are the Next Big Thing in Content Marketing

ChatClub is a chatbot platform for Messenger that takes 5 minutes to set up. No need to hire a slew of developers, AI experts or UI designers.

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Ergohacks, 15 September, 2016
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Chatclub for Facebook Messenger

Bots and specifically AI chatbots are a buzzword that seems to have infected the tech industry in the last year and are starting to make their way into the mainstream consciousness.

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TechCrunch, 18 July, 2016
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Movile’s Latin American delivery business, Rappido, is now picking up in Mexico

The Brazilian-based mobile application and services developer Movile is continuing its push to dominate the Latin American market with the expansion of its on demand delivery and distribution service, Rappido into the Mexican market.

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TechCrunch, 27 June, 2016
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The opportunities Silicon Valley doesn’t see

When searching for the next big startup, the time has come to look beyond Silicon Valley!

Go-Jek Indonesia Pt. motorcycle taxi riders drive along a street in Jakarta, Indonesia on Monday, March 21, 2016. The Jakarta-based startup has already become a household name in its home country. The startup's app has been downloaded more than 11 million times and it has more than 200,000 motorbikes. Its name is a play on ojek, the Indonesian word for the motorcycle taxis that crisscross Southeast Asia's most populous nation. Photographer: Dimas Ardian/Bloomberg via Getty Images Read more
TechCrunch, 25 June, 2016
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Latin America’s chronic inefficiency could drive more O2O commerce growth

The mobile market opportunity is massive: more than 100 million people in Brazil are already online today, and there are nearly another 100 million more to go.

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TechCrunch, 17 June, 2016
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The evolution of the mobile payment

A recent report noted that 39 percent of all mobile users in the U.S. had made a mobile payment in 2015. This is up from 14 percent in 2014 and by my estimations will in the 70 percent range by 2017.

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Tech Crunch, 17 April, 2015
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Naspers Drops Off $40 Million For Brazilian Mobile Conglomerate Movile

The on-demand delivery market has now raised more money in the first four months of 2015 than it did in all of 2014, and the latest beneficiary is the Brazilian mobile application and content developer Movile.

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The company has received a $40 million commitment from the South African technology investor and media company, Naspers (whose other investments include global technology giants like China’s Tencent, India’s Flipkart, Russia’s, and Latin America’s OLX).

Movile’s latest $40 million financing, which brings the company’s total commitments to nearly $100 million, is just about keeping pace with its competitors globally. A ridiculous amount of money has been invested into delivery companies of all stripes this year, with totals reaching $1.28 billion so far this year, according to data from CrunchBase.

Technology companies like Rocket Internet (Germany’s “startup factory”) have made some of the biggest bets, but venture capital firms have also been taking big swings on the delivery space. Investments in companies like Instacart, which raised $210 million at the end of last year, and Postmates, which just raised $35 million in financing, show that investors think this is an industry that can deliver returns.

“We believe this is a billion dollar opportunity,” says Fabricio Bloisi, Movile’s chief executive. “Everyone will start to use the mobile phone to supply what they want within 30 minutes to an hour.”

In addition to all of the venture money pouring in, Bloisi points to the delivery services launched by the largest technology companies like Alibaba, Amazon, and Google.

Over the past several years, Movile, which still operates a successful content distribution business (mainly educational and entertainment apps and content for children), has made ten acquisitions to bolt on delivery services. Bloisi and his investors see the trend of online-to-offline commerce as the future of the business.

“Movile is focused on local commerce and content,” he says. “We raised this round from Naspers and we expect to double our investments in [online-to-offline services].”

Currently Movile offers food and ticket delivery services, through its iFood and Cinepapaya subsidiaries, as well as delivery logistics and online reviews through a suite of acquisitions made over the last two years. And in some ways, its expansion mirrors that of its German rival, Rocket Internet.

“We want to expand from cinema to other verticals and we want to go to Latin America,” says Bloisi. “The big thing for us is we see the synergy of local commerce. once we sell the user food we can also sell tickets or they can also buy grocery delivery. We have 65% of sales on food through mobile.

And, while the focus now is on consolidating in Brazil and moving into the rest of Latin America, Movile definitely sees their strategy in global terms.

“Probably you saw we have a food war running in the world,” says Bloisi. “There are other players including German players who are trying to beat us in the world.”

While these big competitors indubitably create obstacles in certain markets, it’s a big world, and Movile’s investors think there are still pockets of opportunity.

It is a global opportunity and we look very carefully at where we go. When we look at these opportunities we look to see what is worth buying and what is worth growing internally,” says Veronica Serra, a partner with Innova Capital. “In general you look at size and scale and what’s least penetrated in the market. It’s a touchy subject where we’re looking because we don’t want to call attention to where we looked at because of competition.


Gigaom, 11 December, 2014
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PlayKids is taking its children’s video service to China

PlayKids, the video subscription service that focuses on kids under five, launched the iOS version of its app in China Thursday. PlayKids wants to win over Chinese consumers with local kids titles like Mumu Tribe, Our Friend Xiong Xiaomi and Dinobob.

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PlayKids head of international expansion Eduardo Henrique told me during a recent interview that the company decided to focus on iOS in part because the Chinese Android market is more fragmented, but also because that’s where the company has seen more traction across its other 26 markets. “Most of our revenues are from the iOS platform,” he said.

PlayKids has seen more than eight million downloads of its app, and PlayKids users have played more than 500 million videos through the app. The service is owned and operated by Latin America’s mobile app specialist Movile. Henrique told me the company focused entirely on international expansion in 2014, but it may add a version for kids over five in 2015.



Great Places to Work in Brasil 2016