http://www.movile.com/pt Connect > Everyone Mon, 07 May 2012 17:49:42 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 http://www.movile.com/pt/start-ups-brasileiras-tipo-exportacao/ http://www.movile.com/pt/start-ups-brasileiras-tipo-exportacao/#comments Mon, 07 May 2012 17:49:18 +0000 movile http://www.movile.com/pt/?p=1647 Por Bruno GALO O Brasil passa por um boom de start-ups como nunca antes visto por aqui. Apenas no ano passado, mais de duas mil empresas na área de tecnologia e internet foram abertas no País, mais de três vezes o número computado em 2009, segundo dados do Instituto Inovação, entidade de fomento ao empreendedorismo, de Belo Horizonte. Dinheiro e capital humano também não faltam. Ainda assim, falta uma start-up brasileira de alcance global. Essa nova e promissora geração de empreendedores pontocom do País também quer mudar essa história. E assim pavimentar o caminho para um IPO bilionário ou a venda para uma grande empresa. Em meio a esse ótimo momento do mercado pontocom brasileiro, pelo menos 30 start-ups nacionais, como Buscapé, Peixe Urbano, Dafiti, Viajenet, Ci&T, Best Cool & Fun e Netshoes miram mercados internacionais para crescer e se fortalecer. Confira a lista completa:]]> http://www.movile.com/pt/start-ups-brasileiras-tipo-exportacao/feed/ 0 http://www.movile.com/pt/os-heavy-users-e-os-jogos-sociais/ http://www.movile.com/pt/os-heavy-users-e-os-jogos-sociais/#comments Thu, 05 Jan 2012 17:12:34 +0000 movile http://www.movile.com/pt/?p=1621 Qual o comportamento desse perfil de usuários? Essa tendência estimula a competitividade entre os jogadores. Aqueles jogadores que não compram tanto precisam despender um esforço muito grande e, muitas vezes, passam a consumir mais para não ficarem para trás. Outro ponto importante se refere ao mercado de bens virtuais. Os jogos lançam itens exclusivos, os heavy-users compram rapidamente, o que motiva todo o restante a comprar também. Não se trata apenas de quantidade, mas também toca em pontos mais subjetivos, como o status de se possuir um item raro e exclusivo. Além de acrescentar fôlego novo ao mercado de bens virtuais, os grandes representantes do mercado de jogos sociais também concordam com os benefícios dos heavy users. Estes jogadores, ainda que como minoria, sustentam a longevidade dos negócios. Segundo a Business Week, apenas 1% dos jogadores da Zynga representam 46% da receita da empresa. O boom dos heavy-users A popularização dos jogos sociais está alterando o comportamento dos internautas. Para facilitar o mecanismo de compra de bens virtuais, as empresas de jogos têm disponibilizado diferentes formas de pagamento, desde o próprio cartão de crédito até boleto bancário, cartão pré-pago, débito em conta corrente e o pagamento por celular, dando maior conveniência ao jogador. Com esta tendência, a quantidade de heavy-users acompanha o crescimento. Foi o que constatou uma pesquisa realizada pela Movile, em análise realizada em sua plataforma de pagamentos Mozca. Segundo o estudo, 96% dos usuários do Mozca fizeram de 1 a 10 compras e geraram 70% das compras realizadas no período de setembro e outubro de 2011. Os outros 4% restantes dos usuários, representados pelos heavy-users, geraram 30% das compras, o que representa uma fatia expressiva do bolo de receita em micropagamentos. O usuário pós-pago O mercado de micropagamentos segue o mesmo perfil quando o assunto é plano de telefonia celular. Para micropagamentos, 84% dos jogadores possuem plano pré-pago, enquanto que os 16% restantes utilizam uma conta pós-paga. Entretanto, o fato interessante é que estes 16% de usuários representam significativos 33% da receita de micropagamentos. Os números mostram que, ao contrário do que se prega no modelo comercial freemium, onde o foco está na cauda longa, os heavy-users não podem ser desprezados quando o assunto é jogo social. fonte: http://www.proxxima.com.br/proxxima/games/noticia/2011/12/20/Os-heavy-users-e-os-jogos-sociais.html Ronaldo Sugii é engenheiro, jogador e estudioso de jogos sociais e atualmente gerencia a área de Micropagamentos na Movile.]]> http://www.movile.com/pt/os-heavy-users-e-os-jogos-sociais/feed/ 0 http://www.movile.com/pt/torpedo-de-voz/ http://www.movile.com/pt/torpedo-de-voz/#comments Thu, 05 Jan 2012 16:57:10 +0000 movile http://www.movile.com/pt/?p=1617

Cobrança

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]]> http://www.movile.com/pt/torpedo-de-voz/feed/ 0 http://www.movile.com/pt/quizsuper/ http://www.movile.com/pt/quizsuper/#comments Thu, 05 Jan 2012 13:07:19 +0000 movile http://www.movile.com/pt/?p=1612 palavra CARRO para o número 5000 e boa sorte . No  Super Quiz a cada assinatura você ganha 20 perguntas para responder e 7 dicas que ajudam a responder ao quiz. E o melhor: você ganha 1 cupom para participar do sorteio Saiba mais: www.quizsuper.com.br *Disponível apenas para clientes Claro]]> http://www.movile.com/pt/quizsuper/feed/ 0 http://www.movile.com/pt/noticias-agora/ http://www.movile.com/pt/noticias-agora/#comments Thu, 05 Jan 2012 12:51:03 +0000 movile http://www.movile.com/pt/?p=1597 Notícias Agora você fica sabendo de tudo o que está acontecendo através do seu celular e ainda concorre a um carro 0km! Saiba mais em: www.claroideias.com.br/noticiasagora *Disponível apenas para clientes Claro]]> http://www.movile.com/pt/noticias-agora/feed/ 0 http://www.movile.com/pt/torpedo-info/ http://www.movile.com/pt/torpedo-info/#comments Thu, 05 Jan 2012 11:09:24 +0000 movile http://www.dulado.com.br/arquivos/movile/v2/pt/?p=781 www.torpedoinfo.com.br *Disponível apenas para clientes Vivo]]> http://www.movile.com/pt/torpedo-info/feed/ 0 http://www.movile.com/pt/zeewe-2-0/ http://www.movile.com/pt/zeewe-2-0/#comments Tue, 04 Oct 2011 17:47:08 +0000 movile http://www.movile.com/pt/?p=1582 Zeewe 2.0: The Road Map For HTML5-Based Web App Stores In the U.S.? We have been waiting most of the year to hear news from Facebook about an HTML5-based Web app store that would circumvent the native application ecosystems of the Android Market and the Apple App Store. Yet, according to Facebook's CTO, there is not going to be a central repository of HTML5 Web apps coming to the platform any time soon. In the meantime, a Brazilian company called Movile has launched a new version of its Web app store, Zeewe 2.0, which incorporates some key HTML5 features and could provide a roadmap for U.S. developers, like Facebook, in creation of a Web app store. Offline Caching One of the features of HTML5 is the ability to use offline caching to create Web apps that work when you do not have an Internet connection. This is essentially what Movile has done with Zeewe 2.0. The app store will function just fine, even if your smartphone is in airplane mode. Offline caching means that Web app downloads up to 10-times faster than the original version of the store. We have seen various U.S. developers, like Amazon and Mozilla, start implementing offline caching in their apps. The browser does not need to go back to the server for data retrieval. Currently, four main Movile partners have games that will function with the data caching aspect as well: Block Dream, Blast Effect, Checklist and Card Flip. The faster an app store is, the more likely that users will click through to buy and app. Once a user has an app, Movile hopes that they will then use their new payments API to push users towards in-app purchases. Carrier Billing Partnership With Zong Movile has teamed with Zong, a payments solution that was bought by eBay to bolster PayPal earlier this year. Zong specializes in carrier billing and will be available in the United States and Brazil to start but Canada, Mexico, most of western Europe and India are planned in the next few months. U.S. users have a distinct distaste for carrier billing but remember that Movile is a Brazilian company and worldwide attitudes towards carrier billing are not so harsh as they are stateside. Movile has created a roadmap that a company like Facebook should take note of. HTML5-based applications tied through carrier billing and the mobile browser. It is about as easy a formula to follow for a consumer than almost anything else in the mobile realm. Movile head of innovation Eduardo Lins Henrique told ReadWriteWeb that almost 60% of the apps available through Zeewe are from game developers. That would mesh with what we have seen from domestic developers - the gamers are on the forefront of the HTML5 push. Henrique also said that there is an adult content section to the Zeewe store, something that most U.S. HTML5 developers will probably shy away from. Yet, do not discount the ability of the massive adult content ecosystem to push the envelope of HTML5 development. Does Movile have the right model? How long before something similar comes from a prominent developer in the United States? Let us know in the comments. Fonte: www.readwriteweb.com/archives/zeewe_20_the_road_map_for_html5-based_web_app_stor.php]]> http://www.movile.com/pt/zeewe-2-0/feed/ 0 http://www.movile.com/pt/could-app-developers-have-their-accelerator/ http://www.movile.com/pt/could-app-developers-have-their-accelerator/#comments Tue, 04 Oct 2011 17:40:32 +0000 movile http://www.movile.com/pt/?p=1575 Could app developers have their accelerator? Appies says Yes. What do you think developers need the most? According to the Brazilian entrepreneur Bob Wollheim, the answer is simple: “business capabilities.” It’s from this belief that his latest initiative was born. Appies, as it is called, is an accelerator of a new kind; instead of boosting startups, it focuses on app developers. So what is it about and why are apps a growing trend in Brazil? From Hackathon to Appies It was during a mini-Hackathon in Sao Paulo that the idea for Appies sparked in Bob’s mind. He and the angel investor Pierre Schürmann had already been talking about launching a new venture together for a few months. Indeed, the pair had partnered on an incubator called Ideia.com in 2000, and the recent boom of accelerators in Brazil got them thinking. They wanted to be part of it, but how? While observing developers at the Hackathon he was co-organizing a few months ago, Bob had a eureka moment. He realized there was no lack of good ideas nor of development resources. By pairing them with business knowledge, it was possible to make a huge difference, Bob thought. He decided his next venture would be dedicated to adding these skills to app developers’. Five minutes later, Pierre was already on board, Bob remembers with a smile. What is Appies? Appies’ selling line for developers? “Run the business while they’re busy developing great apps and APIs.” Indeed, not every one of them want to start their own business or knows how to, Appies’ introduction video points out. What Bob wants is to address this latent demand. Based on its experience and contact book, he’s confident that Appies can help developers improve their business skills and increase their income in exchange for a revenue share. Yet, it doesn’t call itself an accelerator, mainly because it works with individuals, rather than startups. However, developers may incorporate their ventures further down the line if necessary. Appies will be initially based in Sao Paulo, where it will provide a co-working space for its developers. Different types of events will also take place in its offices, from small networking gatherings to training sessions. It will also host larger events such as Hackathons, Dev Days and an “Annual App/API Event.” From a soft launch to global expansion? Although Appies has officially launched already, its site informs that “it has only started operations in a soft mode. The full-time operations will only start on February 2nd 2012.” Bob acknowledges that Appies was conceived as a structure that won’t require much initial investment – both in terms of capital and of time. Indeed, Bob is the CEO of the Brazilian digital media and event company SixPix. A busy job as you can imagine, albeit a bit less since a recent strategic partnership with the Brazilian media group Grupo RBS. For the time being, Bob plans to dedicate half of his time to SixPix and half to Appies – and the fact that both will be based in the same building will definitely help. As for Pierre, though he’s a quite hands-on investor, he won’t have any formal operational role at Appies. Yet, it doesn’t mean that Appies has no ambitions – on the contrary. “As a digital platform, it has a global potential,” Bob thinks. He doesn’t rule out future conversations with investors, nor the possibility to launch operations in other locations. As for partnerships, Appies has already confirmed names such as Telefonica, the operator Vivo and the affiliate program Lomadee. Still, Bob makes it clear that Appies won’t focus on acquiring clients on behalf of the developers it partners with. It’s not a content producer, nor does it want to become one. However, Bob doesn’t seem worried about demand: in Brazil too, brands and corporations are increasingly awakening to what he likes to call “the Geek Economy.” Why apps matter What more and more players are starting to notice is that mobile represents a tremendous opportunity in Brazil. Indeed, the market goes well beyond the smartphone-owning elite, as millions of Brazilians own more affordable feature phones, but nonetheless Internet-connected (see our previous story.) According to recent figures released by the national telecom agency Anatel, there are currently 224 million cell phones in Brazil, while the country ‘only’ counts 190 million inhabitants. With that data in hand, it becomes obvious how much Appies’ focus on apps makes sense. So does its multi-platform approach and its plans to partner with several different online app stores, as iOS is only one system among others in the local market. In fact, Bob even has a feeling that Brazil may “take shortcuts” again and adopt HTML5 faster than other territories, just as it adopted mobile phones without having fully developed landlines yet. Eduardo Lins Henrique couldn’t agree more. He’s the Head of Innovations at Movile, the Brazilian company we recently highlighted as one of the ‘Ten Latin American Startups You Should Watch Out For.’ Movile is the force behind Zeewe, an HTML5 app store which “has more than 1.5 million users worldwide,” according to the company. Today, it launched Zeewe 2.0, a new version of the store which is heavily using cache features for the site to load faster. According to Dario Sciacca, CEO of the Italian development house DS Effects, which has many apps on Zeewe, “the user experience is much better.” Although Appies and Zeewe are not in business together yet, both Eduardo and Bob agree on HTML5′s huge potential, which is only starting to show. According to Eduardo, it’s particularly true in emerging markets – he’s convinced countries like Brazil will soon be flooded with inexpensive Android-based feature phones, as well as low-cost tablets (albeit in a lesser measure.) Beyond Brazil Despite seeing market opportunities in Brazil, Zeewe’s vision, like Appies’, goes well beyond its home country. Indeed, the billing APIs it announced today alongside its new version will initially be available in the U.S. only, though Latin America and Europe will soon follow. If the U.S. is the first country where Zeewe will roll out carrier billing, using PayPal’s service Zong, it’s not a coincidence: 80% of Zeewe’s users are based in the U.S. and Europe, according to Eduardo. In other words, Zeewe is a global venture as much as a Brazilian one – and Appies could very well follow its path in the near future. For now, Bob Wollheim already has an imminent international event in his schedule: the first San Francisco edition of the “online culture festival” he organizes, youPIX, which will take place on October 24th. What about you, would you bet on the app market? Fonte: thenextweb.com/la/2011/09/27/could-app-developers-have-their-accelerator-appies-says-yes/]]> http://www.movile.com/pt/could-app-developers-have-their-accelerator/feed/ 0 http://www.movile.com/pt/zeewe-atingue-1-milhao-de-usuarios/ http://www.movile.com/pt/zeewe-atingue-1-milhao-de-usuarios/#comments Mon, 18 Jul 2011 20:47:53 +0000 movile http://www.movile.com/pt/?p=1550 Período: 2011 (Mundo) Produto: Zeewe (www.zeewe.com) Case: A loja global Zeewe, que oferece web apps baseados em HTML5 para aparelhos iOS e Android, acaba de superar a marca de 1 milhão de usuários no mundo todo em sete meses no mercado! A maioria dos acessos vem de países como Estados Unidos, Reino Unido, México, Brasil, Arábia Saudita e Austrália. Lançada em janeiro deste ano, a Zeewe funciona como uma alternativa para usuários de iPhone e iPad que querem baixar aplicativos sem precisar usar o iTunes ou fazer jailbreak (desbloqueio para rodar apps não permitidos) em seu aparelho. ]]> http://www.movile.com/pt/zeewe-atingue-1-milhao-de-usuarios/feed/ 0 http://www.movile.com/pt/mozca-e-vostu-%e2%80%93-jogo-cafe-mania/ http://www.movile.com/pt/mozca-e-vostu-%e2%80%93-jogo-cafe-mania/#comments Mon, 18 Jul 2011 20:45:53 +0000 movile http://www.movile.com/pt/?p=1546 Cliente: Vostu Período: 2011 (Brasil) Produto: Café Mania Case: A partir de agora, os jogadores do primeiro e mais popular jogo social de restaurantes do Brasil, o Café Mania, podem receber, em primeira mão, todas as novidades sobre seu jogo, independente de onde estiverem. A Vostu, maior desenvolvedora de jogos sociais do Brasil e líder em usuários ativos do Orkut, fechou acordo com o Mozca, maior plataforma da América Latina para micropagamentos de bens virtuais através de telefonia móvel, para levar todas as novidades do Café Mania para o celular do jogador. Por apenas R$ 4,99 por semana, os maníacos pelo jogo que assinarem o serviço receberão alertas sobre as últimas atualizações do Café Mania, avisos sobre pratos prontos e tudo que está acontecendo no Café do jogador, em tempo real. Além disso, ao fazer a assinatura, o jogador ganha automaticamente “15 Café Granas” – a moeda do Café Mania. ]]> http://www.movile.com/pt/mozca-e-vostu-%e2%80%93-jogo-cafe-mania/feed/ 0