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	<title>Movile</title>
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		<title>Movile’s Bloisi Says Wi-Fi and Cheaper Prices Are Key for Smartphone Penetration in Latin America</title>
		<link>http://www.movile.com/pt/moviles-bloisi-says-wi-fi-and-cheaper-prices-are-key-for-smartphone-penetration-in-latin-america/</link>
		<comments>http://www.movile.com/pt/moviles-bloisi-says-wi-fi-and-cheaper-prices-are-key-for-smartphone-penetration-in-latin-america/#comments</comments>
		<pubDate>Thu, 18 Apr 2013 15:18:09 +0000</pubDate>
		<dc:creator>movile</dc:creator>
				<category><![CDATA[Notícias]]></category>

		<guid isPermaLink="false">http://www.movile.com/pt/?p=2013</guid>
		<description><![CDATA[Fabricio Bloisi Rocha, CEO and founder of Movile, Brazil’s largest mobile services company, said that the lower penetration of smartphones in the Latin America market will be turned around by more Wi-Fi connections, as well as cheaper prices. “[In Latin America] the smartphone will be your whole connection to the Internet,” said Bloisi, in an [...]]]></description>
			<content:encoded><![CDATA[Fabricio Bloisi Rocha, CEO and founder of Movile, Brazil’s largest mobile services company, said that the lower penetration of smartphones in the Latin America market will be turned around by more Wi-Fi connections, as well as cheaper prices.

“[In Latin America] the smartphone will be your whole connection to the Internet,” said Bloisi, in an onstage interview at the <strong>D: Dive Into Mobile</strong> conference in New York. “I think Wi-Fi is a big, big trend.”

The fast-growing Movile is trying to find better ways for consumers in its market to be able to connect to take advantage of rich media. “We believe the best of the mobile opportunity will be in the next four years,” said Bloisi, who noted that most users are on pre-paid phones in the important region.

More to the point, “We really need cheaper phones,” said Bloisi, especially since Latin American countries like Brazil are among the most expensive places to buy a device by a factor of 10 times or more.

Why is that so? “Taxes, taxes and the mystery of the Brazilian economy,” he joked, while pointing to efforts to produce phones in the region that would be less expensive.

Bloisi also thought that the focus away from HTML5 — a once-hot area of mobile development that has recently fallen out of favor — was wrong.

“It is not a religious discussion,” he said. “[But] on the long term, I am more HTML5.”

<a href="http://allthingsd.com/20130415/moviles-blois-says-wi-fi-and-cheaper-prices-are-key-for-smartphone-penetration-in-latin-america/">http://allthingsd.com/20130415/moviles-blois-says-wi-fi-and-cheaper-prices-are-key-for-smartphone-penetration-in-latin-america</a>]]></content:encoded>
			<wfw:commentRss>http://www.movile.com/pt/moviles-bloisi-says-wi-fi-and-cheaper-prices-are-key-for-smartphone-penetration-in-latin-america/feed/</wfw:commentRss>
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		<item>
		<title>Movile Helps Users Get Connected With Apps To Find And Share Access To Free Mobile Hotspots</title>
		<link>http://www.movile.com/pt/movile-helps-users-get-connected-with-apps-to-find-and-share-access-to-free-mobile-hotspots/</link>
		<comments>http://www.movile.com/pt/movile-helps-users-get-connected-with-apps-to-find-and-share-access-to-free-mobile-hotspots/#comments</comments>
		<pubDate>Wed, 10 Apr 2013 21:42:40 +0000</pubDate>
		<dc:creator>movile</dc:creator>
				<category><![CDATA[Notícias]]></category>

		<guid isPermaLink="false">http://www.movile.com/pt/?p=1975</guid>
		<description><![CDATA[Mobile content company Movile has over the last several years distributed content and applications for a primarily Latin American audience. But what happens when a mobile user isn’t connected to a wireless data network? To help solve this problem, Movile has introduced a pair of applications that will help users connect to free WiFi networks. [...]]]></description>
			<content:encoded><![CDATA[Mobile content company Movile has over the last several years distributed content and applications for a primarily Latin American audience. But what happens when a mobile user isn’t connected to a wireless data network? To help solve this problem, Movile has introduced a pair of applications that will help users connect to free WiFi networks.

The apps are named Free Zone and Wifipass and both are designed to let users know when they’re near WiFi hotspots that they’re able to connect to. But they differ in that Free Zone focuses on connections to open public hotspots, while WifiPass enables users to more easily get access to networks which are password-protected.

Movile is increasingly making its products available in other markets, such as the U.S. and Europe. Take, for instance, the launch of Zeewee TV, a Facebook-based video app for viewing Spanish-language television content. Bringing Free Zone and WifiPass to a global market is just one more way that Movile is seeking to connect with users even if they’re not based in Latin America.

Already, Free Zone has been wildly popular in Latin America, drawing more than seven million users in its home market, without really marketing it elsewhere. The app scans for and alerts users when they’re near open WiFi networks that they can freely connect to with a single tap.

The number of smartphone users is rapidly growing in the region, but wireless data access is still spotty and can be expensive. Free Zone enables users with WiFi-capable devices to gain access to the Internet without having to pay outrageous fees to do so. Eduardo Henrique, head of U.S. operations for Movile, says that more than 7.2 million free WiFi access points are available on the app. And, well, the more users who are connected to the Internet, the more users there will be looking at Movile content.

Anyway, that’s great for the Latin American market, but in other places around the world, people can be a little more protective of their WiFi networks. With that in mind, Movile has released WifiPass, a more U.S.-centric app that connects with Facebook and allows its users to share password-protected WiFi hotspots with their friends. The app works by allowing users to connect without having to jot down and manually enter in SSID and passwords. It also allows users to save WiFi network info and connect to them later.

For now, Wifipass is only available for Android, which is kind of a bummer for iPhone users like me. But Free Zone is available for both iOS devices and Android.

<a href="http://techcrunch.com/2013/04/10/movile-free-zone-wifipass/" title="http://techcrunch.com/2013/04/10/movile-free-zone-wifipass/">http://techcrunch.com/2013/04/10/movile-free-zone-wifipass/</a>]]></content:encoded>
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		</item>
		<item>
		<title>Errar é muito bom</title>
		<link>http://www.movile.com/pt/errar-e-muito-bom/</link>
		<comments>http://www.movile.com/pt/errar-e-muito-bom/#comments</comments>
		<pubDate>Fri, 15 Mar 2013 13:32:07 +0000</pubDate>
		<dc:creator>movile</dc:creator>
				<category><![CDATA[Notícias]]></category>

		<guid isPermaLink="false">http://www.movile.com/pt/?p=1912</guid>
		<description><![CDATA[Quando o assunto é uma nova ideia, Fabricio Bloisi, de 35 anos, tem a fala entrecortada. Claramente seu pensamento anda mais rápido do que as palavras que saem de sua boca. Essa característica combina com o ritmo acelerado do mercado de tecnologia, em que ele se meteu há pouco mais de 10 anos. Formado em [...]]]></description>
			<content:encoded><![CDATA[Quando o assunto é uma nova ideia, Fabricio Bloisi, de 35 anos, tem a fala entrecortada. Claramente seu pensamento anda mais rápido do que as palavras que saem de sua boca. Essa característica combina com o ritmo acelerado do mercado de tecnologia, em que ele se meteu há pouco mais de 10 anos. Formado em ciências da computação pela Universidade Estadual de Campinas (Unicamp), Fabricio foi trabalhar, em 1999, na sala de estar da casa de um amigo (seu futuro sócio) fazendo software para celulares.

<em>"Começamos oferecendo serviços de SMS (mensagens instantâneas) e depois ringtones (toques musicais para celulares)"</em>, diz.

As operadoras se interessaram pelos produtos. Com a demanda, vieram os problemas. O programa falhava e os clientes reclamavam do serviço. <em>"Ter empresa é resolver pepinos"</em>, diz.  Com o tempo ele foi aprendendo com seus enganos e com isso, errando menos. 

Hoje a empresa de Fabricio, a Movile, é a maior desenvolvedora brasileira de aplicativos para smartphones, tem 200 funcionários e opera em dez países. Ele não revela quanto fatura, embora tenha tido cacife para adquirir outras seis empresas de tecnologia nos últimos quatro anos.

Agora Fabricio se dedica, quando não está na Movile, a ajudar jovens a montar o próprio negócio. Como investidor, ele coloca dinheiro em projetos que acha que têm futuro. Além disso, ele também é conselheiro de cinco empresas. <em>"Eu busco passar adiante o que aprendi para que a moçada possa crescer mais rápido"</em>, diz. 

<em>Fonte: Revista Você S/A Março/2013</em>]]></content:encoded>
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		<item>
		<title>Movile investe 5,5 milhões na iFood</title>
		<link>http://www.movile.com/pt/movile-investe-55-milhoes-na-ifood/</link>
		<comments>http://www.movile.com/pt/movile-investe-55-milhoes-na-ifood/#comments</comments>
		<pubDate>Tue, 05 Feb 2013 19:38:33 +0000</pubDate>
		<dc:creator>movile</dc:creator>
				<category><![CDATA[Notícias]]></category>

		<guid isPermaLink="false">http://www.movile.com/pt/?p=1900</guid>
		<description><![CDATA[São Paulo – A Movile, empresa de conteúdo e serviços pelo celular, anunciou hoje um aporte na startup iFood, um site de pedidos de comida por delivery. O investimento de 5,5 milhões de reais será usado para tornar a “iFood líder não apenas em transações efetuadas pela internet, mas também nas plataformas de smartphones”, segundo [...]]]></description>
			<content:encoded><![CDATA[<em>São Paulo – A Movile, empresa de conteúdo e serviços pelo celular, anunciou hoje um aporte na startup iFood, um site de pedidos de comida por delivery. O investimento de 5,5 milhões de reais será usado para tornar a “iFood líder não apenas em transações efetuadas pela internet, mas também nas plataformas de smartphones”, segundo comunicado.</em>

Criada em 2011, a iFood reúne mil restaurantes e já atua em São Paulo, Rio de Janeiro, Salvador, Recife, Fortaleza, Santos, Jundiaí e Campinas. Com este aporte, a empresa planeja expandir os locais de atuação e chegar a 5 mil estabelecimentos parceiros até 2015.

<em>“Acreditamos que o comércio móvel pode movimentar R$ 1 bilhão no Brasil nos próximos dois anos. A iFood é o parceiro ideal para que possamos marcar presença nesse mercado”</em>, disse Fabrício Bloisi, CEO da Movile, em nota.

Hoje, 21% dos 50 mil pedidos feitos pela plataforma são de smarphones. Novas funcionalidades no app também estão previstas depois do investimento. “Esperamos que pelo menos 1 milhão de pessoas efetuem compras de comida por meio do smartphone até 2014 no Brasil”, afirmou Felipe Fioravante, CEO da iFood, também em comunicado.

A Movile foi criada em 1998 e atua com serviços para smartphones, micropagamentos de bens virtuais, HTML5 e interatividade pelo celular. Em 2008, a empresa recebeu investimento do grupo sul-africano Naspers.

<a href="http://exame.abril.com.br/pme/startups/noticias/movile-investe-r-5-5-milhoes-na-ifood">http://exame.abril.com.br/pme/startups/noticias/movile-investe-r-5-5-milhoes-na-ifood</a>]]></content:encoded>
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		<item>
		<title>4 Predictions For The Brazilian Mobile Phone Market For 2013</title>
		<link>http://www.movile.com/pt/4-predictions-for-the-brazilian-mobile-phone-market-for-2013/</link>
		<comments>http://www.movile.com/pt/4-predictions-for-the-brazilian-mobile-phone-market-for-2013/#comments</comments>
		<pubDate>Fri, 18 Jan 2013 11:11:03 +0000</pubDate>
		<dc:creator>movile</dc:creator>
				<category><![CDATA[Notícias]]></category>

		<guid isPermaLink="false">http://www.movile.com/pt/?p=1883</guid>
		<description><![CDATA[Guest post written by Eduardo Henrique Eduardo Henrique is head of U.S. operations for Movile, a São Paulo, Brazil-based mobile entertainment services company. Brazil is a totally different economic landscape from what it was 10 years ago, with over half of Brazil’s 194 million-strong population now belonging to a new middle class. This new cash [...]]]></description>
			<content:encoded><![CDATA[<strong>Guest post written by Eduardo Henrique</strong>

<em>Eduardo Henrique is head of U.S. operations for Movile, a São Paulo, Brazil-based mobile entertainment services company.</em>

Brazil is a totally different economic landscape from what it was 10 years ago, with over half of Brazil’s 194 million-strong population now belonging to a new middle class. This new cash flow has created a paper trail that leads us straight to a dramatic mobile tech boom: Brazil is the fuse that’s sparking all of Latin America in terms of mobile growth, and both Brazilian and American entrepreneurs and VCs are taking note.

As 2012 goes out with a bang, here are four predictions on where Brazil’s mobile market – the sixth largest in the world  – is headed for 2013:

<strong>Seventy-five million Brazilians will own a smartphone by the end of 2013.</strong>

The number of mobile phone users in Brazil is steadily growing, with nearly 260 million users as of October. But I predict that 2013 will be the year that we see feature phones being abandoned at a faster rate and smartphones sales really hitting a stride to reach the 75-million mark, including Android, iOS, Blackberry, Windows and Symbian smartphones.

According to Mary Meeker’s recent presentation, Brazil ranks fourth in the world in number of smartphones, with 55 million devices today. It’s not impossible to see Brazil passing Japan in 2013 to claim third place, trailing only China and the U.S.

Brazil is a traditionally feature phone-centric country when it comes to mobile, but a few factors are colliding to make smartphones a smarter choice in 2013: carriers are starting to offer cheaper data plans, free Wi-Fi access is becoming more widely available across the country and lower end smartphone devices are hitting the market. App stores are also become more widely populated with free or inexpensive Android-focused apps, since that appears likely to become the OS of choice in Brazil. And if Google Play starts using carrier billing in 2013, app sales are bound to see a significant bump.

The price of mobile data for 2.5G networks has been dropping steadily in Brazil over the past two years, now ranging from 17-25 cents per day for pre-paid phones. In 2013, I hope to see better plans for 3G, which will boost smartphone sales and stimulate serious mobile web growth.

<strong>The iPhone is making strides, but Android will be king for 2013 with 40 million devices.</strong>

The sale of iPhones within Brazil – as opposed to imported Apple products from countries like China – has been a long-awaited moment. When the iPhone 4 first arrived in Brazil in November 2011, it became the most expensive in the world, selling for nearly $1000, and the 4S has fared similarly. Government tax incentives have lowered prices on PCs and notebooks, and the same treatment has recently been applied to high-end smartphones and tablets. This should help increase sales overall, but it won’t be enough to bring iPhones to the top while less expensive Androids are available.

For now, the iPhone will remain a luxury smartphone, while the majority of Brazil’s new middle class will invest in low-end Androids as their first smartphone purchases. From June to September 2012, Android claimed 47 percent of Brazil’s smartphone OS share, with iOS crawling in at six percent. I expect that Android will take up more than 50 percent of the smartphone pie in Brazil, for 35 to 40 million Android devices. We should also see around 30 new Android models being released in Brazil next year, to further expand the number of smartphone options.

<strong>Mobile commerce will hit $1 billion.</strong>

This year, Black Friday in Brazil was an online shopping frenzy, with spending increasing 368 percent over the same day last year. In a country relatively new to online shopping – and one that doesn’t celebrate Thanksgiving – this is a powerful sign of things to come. Not only do Brazilians have much more expendable income, but as more of them purchase smartphones, we’ll see a lot of this PC-based online shopping transferring over to mobile.

With Brazil’s smartphone minority, it may be surprising to see mobile commerce taking off so rapidly. The Brazilian Chamber of E-Commerce predicts that Brazil’s m-commerce market will reach around $960 million in 2013, up from the estimated $125 million for 2012. I would go even further and say that m-commerce in Brazil will hit – and possibly pass – a billion dollars in 2013.

<strong>Investments in early stage Brazilian mobile startups will double.</strong>

A lot of major American VCs are already investing in Brazilian startups, including Accel Partners, RedPoint, Benchmark, Intel Capital, Felicis Ventures and more, according to Davis Smith, co-founder of successful Brazilian ecommerce site Baby.com.br. And while money is already flowing into Brazilian startups, accelerators like the Brazil- and New York-based 21212 are key for finding and mentoring entrepreneurs with the most innovative ideas. I wouldn’t be surprised if American accelerators like 500 Startups and Plug and Play Tech Center start to focus more on accelerating Brazilian companies. For 2013, investors that put their money into mentorship will see the greatest returns on their investments.

Redpoint Ventures has already teamed up with e.ventures for a $130 million fund geared toward early stage Brazilian startups, and Redpoint and Accel have set their sights on e-commerce in Brazil. Sequoia Capital has long been hinting at a Brazilian hub, which they should take the plunge on in 2013. The year should see investments doubling overall, with a focus on m-commerce and mobile services for food delivery, mobile learning, and even mobile dating.

Now that Brazil has the innovation, the investments, and consumers that are ready to spend, its mobile revolution is on the verge of taking center stage. As these pieces of the mobile puzzle come together, 2013 should be a year to watch Brazil – and even to see if it climbs higher on the list of largest mobile markets in the world.

<a href="http://www.forbes.com/sites/ciocentral/2012/12/16/4-predictions-for-the-brazilian-mobile-phone-market-for-2013/">http://www.forbes.com/sites/ciocentral/2012/12/16/4-predictions-for-the-brazilian-mobile-phone-market-for-2013/</a>]]></content:encoded>
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		<title>Apple’s senior designer Everaldo Coelho joins Brazilian mobile entertainment company Movile</title>
		<link>http://www.movile.com/pt/apple%e2%80%99s-senior-designer-everaldo-coelho-joins-brazilian-mobile-entertainment-company-movile/</link>
		<comments>http://www.movile.com/pt/apple%e2%80%99s-senior-designer-everaldo-coelho-joins-brazilian-mobile-entertainment-company-movile/#comments</comments>
		<pubDate>Fri, 17 Aug 2012 14:19:13 +0000</pubDate>
		<dc:creator>movile</dc:creator>
				<category><![CDATA[Notícias]]></category>
		<category><![CDATA[Sem categoria]]></category>

		<guid isPermaLink="false">http://www.movile.com/pt/?p=1752</guid>
		<description><![CDATA[Anna Heim, The Next Web Apple’s senior designer Everaldo Coelho joins Brazilian mobile entertainment company Movile Apple alum Everaldo Coelho is joining Movile as head of User Experience, the Brazilian company announced today. Well known in the UX and UI community, the Brazilian designer had announced a few days ago on Twitter that he was [...]]]></description>
			<content:encoded><![CDATA[<em>Anna Heim, The Next Web</em>

<strong>Apple’s senior designer Everaldo Coelho joins Brazilian mobile entertainment company Movile</strong>

Apple alum Everaldo Coelho is joining Movile as head of User Experience, the Brazilian company announced today. Well known in the UX and UI community, the Brazilian designer had announced a few days ago on Twitter that he was leaving his role at Apple for an exciting new opportunity.

As you may remember, we selected Brazilian mobile services and content provider Movile as one of the 10 hottest Latin American startups last year. In 2008, it joined the Naspers group with the goal to become Latin America’s leader in its segment. More recently, it also opened offices in Silicon Valley in order to target the US Latino market.

While the company is eleven-year old, it has recently ventured into mobile TV with Zeewe TV, an HTML5-based social video platform that reached 1 million users last month, only a few weeks after its launch.

Overall, the company can reach 50 million users worldwide through its existing agreements with carriers, and has the ambition to double that number in the near future.

According to Movile’s CEO Fabricio Bloisi, poaching Apple’s senior visual and interactive designer should help Movile reach its goal:

<em>“We’re feeling really optimistic after the success of Zeewe TV, and now we’re setting our sights on bigger goals. Everaldo was one of the first to think about interface design and user experience and he’s an authority in this market. Latin America hasn’t really reached this level of design quality yet, and having Everaldo on board is going to help give Movile that extra push toward our goal of reaching 100 million users across the globe.”</em>

A UX pioneer, Coelho has created icons and user interfaces for entities such as Apple, AOL, PayPal, Google, Linux and Disney, mostly through his design studio Yellowicon, to which he will remain an advisor.

<em>“I have a very simple basis for my work: the human being as the measure of all things. I don’t make design for products, I make design for people. Movile’s philosophy is right in line with that concept, and I’m excited about the opportunity to help reach a global Latino audience and create the best user experience possible, across all platforms,”</em> said Coelho on his new role.

<a href="http://thenextweb.com/apple/2012/08/16/apples-senior-designer-everaldo-coelho-joins-brazilian-mobile-entertainment-company-movile/" target="_blank">http://thenextweb.com/apple/2012/08/16/apples-senior-designer-everaldo-coelho-joins-brazilian-mobile-entertainment-company-movile/</a>]]></content:encoded>
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		<item>
		<title>4 Reasons Why Brazil Is The Next Hot Mobile Market</title>
		<link>http://www.movile.com/pt/4-reasons-why-brazil-is-the-next-hot-mobile-market/</link>
		<comments>http://www.movile.com/pt/4-reasons-why-brazil-is-the-next-hot-mobile-market/#comments</comments>
		<pubDate>Mon, 06 Aug 2012 21:35:55 +0000</pubDate>
		<dc:creator>movile</dc:creator>
				<category><![CDATA[Notícias]]></category>

		<guid isPermaLink="false">http://www.movile.com/pt/?p=1745</guid>
		<description><![CDATA[Eric Savitz, Forbes Staff Guest post written by Eduardo Henrique Eduardo Henrique is co-founder and head of U.S. operations for Movile, a provider of mobile entertainment services in Latin America. We all know about “The Girl from Ipanema” and the world-famous supermodels like Gisele Bundchen. But Brazil is now on the world map in another [...]]]></description>
			<content:encoded><![CDATA[<em>Eric Savitz, Forbes Staff</em>

<strong><em>Guest post written by Eduardo Henrique
Eduardo Henrique is co-founder and head of U.S. operations for Movile, a provider of mobile entertainment services in Latin America.</em></strong>

We all know about “The Girl from Ipanema” and the world-famous supermodels like Gisele Bundchen. But Brazil is now on the world map in another way, this time for its explosive mobile consumer market and the business opportunities for investors and digital content developers alike.
Latin America’s once quiet tech growth is now entering its heyday, with global tech giants and investors flocking to its temperate climes. According to the recent Global Venture Capital Confidence Survey, investors see Brazil as the country with the most potential for rewarding investments in today’s uncertain global economy. Latin America, and Brazil specifically, has emerged as the next major opportunity in mobile, with 620 million mobile users in all of Latin America, and Brazil singlehandedly contributing 256 million mobile users to the region.

Here are four reasons why investors and entrepreneurs alike should be keeping an eye on Brazil – the sixth-largest economy in the world – and its hot mobile scene:

<strong>Making friends, and fast.</strong>

Brazil now has 50 million users on Facebook, with an astounding growth rate of 144 percent per year, making it the second biggest country on Facebook after the U.S., according social media analyst company Socialbakers. Brazil has by far the fastest growth in the region, with Haiti coming in second place at 91 percent annual growth and Mexico failing to make the top five.
As a whole, Latin America sees 1.6 new Facebook registrations every minute. Both developers and brands have a huge opportunity awaiting them on Facebook in Brazil, as this audience grows at a rapid rate and continues generating more page likes and becoming more deeply engaged with brands on Facebook.
Big consumer brands like L’Oreal, Nike and Smirnoff have already put a stake in the Brazilian Facebook competition, and all rank in the country’s top 10 brands on Facebook. They’re getting millions of Facebook fans from Brazil’s rapidly growing user base, indicating a huge marketing opportunity for non-Latin American brands to tap into Brazil’s Facebook audience.
After Facebook’s recent push toward expanding on mobile, the social network is now drawing 425 million mobile users. Mobile is already winning time over computers in the U.S., with smartphone users spending an average of 441 minutes per month on Facebook and computer users spending 391 minutes on the social network, according to data collected by comScore in March. And with Facebook’s recent introduction of the App Center in Brazil, there’s a chance for apps to make a big splash in Brazil’s mobile market.

<strong>Ready to play.</strong>

The Brazilian mobile market is eager to play games, and to consume apps in general. The Apple App Store in Brazil just started offering games in April 2012, and according to a recent report by analyst firm Distimo, Not only is Brazil now the biggest app market in Latin America, but its year-on-year revenue also far outpaced the U.S. App Store revenue growth, with Brazilian app sales growing 83 percent in the last year, compared to 44 percent growth in the U.S. Brazil ranks sixth in the world for App Store revenue growth according to Distimo, and its ranking will only rise over the next few years as mobile growth slows in booming countries like Japan and Russia.

<strong>Smartphone economics are changing.</strong>

Unlike the still-brutally-high data costs in the U.S., prices are actually dropping in Brazil as carriers offer competitive pricing plans. With prepaid plans the most popular model, the major carriers are offering data plans from 20 to 25 cents per day. Some carriers are even offering no-charge access to data-heavy services like mobile video streaming. Not only are cheaper data plans attracting more mobile users, but Apple manufacturer Foxconn has the potential to spur mobile growth by bumping up iPhone production in Brazil.
Foxconn has already set up shop with a plant in Brazil and has plans to ramp up its iPhone production, which to date has not been on a mass scale. Thus far, Apple has been bringing Chinese-manufactured parts and products into Brazil, and due to high import taxes, the iPhone 4S hit the Brazilian market with a nearly $1,500 price tag. Mass domestic production of the iPhone should cut prices dramatically.
In addition to the upswing in iPhone sales, Android devices are expected to hit the Latin American market in a big way this Christmas season. Unlike markets in the U.S. and  Europe, less expensive Android phones are the top-selling devices on carriers’ app stores. At Movile, we’re expecting that more than 20 million Android phones will be sold in Brazil over the next 12 months.

<strong>Building for speed.</strong>
Thanks to government support in the form of auctions that encourage telecom carriers to purchase 4G bandwidth at competitive prices, Brazil is laying the groundwork for widespread 4G access. Even George Soros threw his hat into the 4G bidding, with his recent purchase of Brazilian telecom Sunrise Telecomunicacoes signaling high expectations for mobile investments in Brazil.
All four of Brazil’s major telecom companies obtained licenses for 4G high-speed Internet capabilities in the recent auction, and have pledged to ready their 4G networks by April 2013 in time for Brazil to host the soccer World Cup. And looking at the long-term picture, the big telecoms are expected to offer 4G in all Brazilian cities with a population of 100,000 or more by the end of 2016.
Brazil has the building blocks in place to create a dominant mobile market: a supportive government, manufacturing resources and an eager consumer base. As its place in the global mobile market shapes up over the next few years, developers, entrepreneurs and investors would be wise to grab a stake in this promising mobile frontier before the competition gets too fierce.

<a href="http://www.forbes.com/sites/ciocentral/2012/08/01/4-reasons-why-brazil-is-the-next-hot-mobile-market/" target="_blank" >http://www.forbes.com/sites/ciocentral/2012/08/01/4-reasons-why-brazil-is-the-next-hot-mobile-market/</a>]]></content:encoded>
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		<title>Leapfrogging 101: Brazil’s Zeewe TV bets big on HTML5</title>
		<link>http://www.movile.com/pt/leapfrogging-101-brazil%e2%80%99s-zeewe-tv-bets-big-on-html5/</link>
		<comments>http://www.movile.com/pt/leapfrogging-101-brazil%e2%80%99s-zeewe-tv-bets-big-on-html5/#comments</comments>
		<pubDate>Wed, 11 Jul 2012 14:59:29 +0000</pubDate>
		<dc:creator>movile</dc:creator>
				<category><![CDATA[Notícias]]></category>

		<guid isPermaLink="false">http://www.movile.com/pt/?p=1715</guid>
		<description><![CDATA[I always love to hear success stories from emerging markets, in part because they teach us a lot about doing business in the U.S. as well. Case in point: Brazil-based mobile entertainment provider Movile just surpassed the one million user benchmark with its new Zeewe TV service, [...]]]></description>
			<content:encoded><![CDATA[<em>By Janko Roettgers | Jul. 11, 2012, 6:00am PT </em>

I always love to hear success stories from emerging markets, in part because they teach us a lot about doing business in the U.S. as well. Case in point: Brazil-based mobile entertainment provider Movile just surpassed the one million user benchmark with its new Zeewe TV service, which launched just a month ago. And here’s what’s so special about Zeewe TV: Instead of relying on native apps, it uses HTML5 to offer users access to clips from MTV, Euro 2012 and the upcoming Olympics.

Movile started out working with feature phones more than a decade ago, serving mobile content and services across Latin America. The company’s co-founder and head of U.S. operations, Eduardo Henrique told me during a phone conversation Tuesday that feature phones still account for most of the company’s revenue — but the momentum is shifting, with more users moving to smart phones. “In Latin America, we are expecting an explosion with Android,” he said.

Still, Movile didn’t want to be tied to Google’s Play store, or Apple’s app store, for that matter. “We want to be independent of all of these platforms,” Henrique told me. That’s not just because the company doesn’t want to be bound to things like Apple’s in-app subscription rules and fees, but also because it fears the big players could introduce drastic changes to their platforms practically overnight. That’s why Movile started investing in HTML5 development two years ago.

These investments are starting to pay off, albeit slowly. “Nobody is earning real money with HTML5,” Henrique admitted, at least not yet. But it could become a key technology in Latin America’s mobile future. Movile has billing relationships with 37 mobile carriers across Latin America from its feature phone business, and those carriers are now looking to content as a key to sell users data packages. Pay $5 a month for Zeewe TV, and you’ll get mobile internet usage with it for free, or so goes the idea.

Henrique would love to do similar things with U.S. carriers who are looking to address Latino audiences, but so far, Zeewe TV is only available via Facebook to users in the States. Getting set up with Facebook payments was easy, explained Henrique. Getting agreements with carriers is another story. “Mobile carriers are not agile,” he said with a sigh.

<a href="http://gigaom.com/video/zeewe-tv-html5/?utm_source=dlvr.it&utm_medium=twitter" target="_blank" >http://gigaom.com/video/zeewe-tv-html5/?utm_source=dlvr.it&utm_medium=twitter</a>]]></content:encoded>
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		<title>Movile Launches Zeewe TV, A New Social Video Service Aimed At The Latino Market</title>
		<link>http://www.movile.com/pt/movile-launches-zeewe-tv-a-new-social-video-service-aimed-at-the-latino-market/</link>
		<comments>http://www.movile.com/pt/movile-launches-zeewe-tv-a-new-social-video-service-aimed-at-the-latino-market/#comments</comments>
		<pubDate>Mon, 04 Jun 2012 21:02:41 +0000</pubDate>
		<dc:creator>movile</dc:creator>
				<category><![CDATA[Notícias]]></category>

		<guid isPermaLink="false">http://www.movile.com/pt/?p=1685</guid>
		<description><![CDATA[Movile has spent the last decade providing content to Latin American audiences primarily on feature phones through partnerships with mobile carriers. Now Movile, which is based in Brazil, is looking to target Latino audiences globally, including in the U.S. and Europe.  [...]]]></description>
			<content:encoded><![CDATA[Movile Launches Zeewe TV, A New Social Video Service Aimed At The Latino Market

<em>RYAN LAWLER</em>

Movile has spent the last decade providing content to Latin American audiences primarily on feature phones through partnerships with mobile carriers. Now Movile, which is based in Brazil, is looking to target Latino audiences globally, including in the U.S. and Europe. It’s doing that with an office in Mountain View, Calif., which expands its presence in the U.S., as well as through the launch of an HTML5-based video service called <a href="https://apps.facebook.com/zeewetv/?ref=ts#_=_" target="_blank">ZeeWe TV</a>.

Zeewe TV is a Facebook application that will combine both short-form and long-form content aimed at the global Latino market. It already has rolled up content from a number of major content providers, including MTV, Nickelodeon, Band, and Terra. That includes videos in Spanish, Portugese, and English that highlights Latin American news and celebrities.

The social video sharing service was built with social hooks in mind, enabling viewers to instantly share what they’re watching with friends on Facebook. It also uses Facebook connect to create personalized suggestions based on a user’s interests, what’s trending, and what his or her friends are sharing.

Due to the massive amount of content that is being made available online, sorting through it can be near impossible if you don’t know what you’re looking for. That’s why social discovery is becoming a big trend among a number of video providers. And if you can combine social discovery with an already targeted audience demographic, you can get really high levels of engagement.

While Zeewe TV leverages Facebook integration for discovery and sharing, it isn’t just built for viewing on the social network. In fact, the portal was designed for both PC and mobile viewing, leveraging HTML5 to let users watch videos on their iPads or mobile phones without having to install a native app. And by enabling second-screen integration, viewers can simultaneously watch videos while also browsing other content that’s available.

<a href="http://techcrunch.com/2012/06/04/movile-zeewe-tv/" target="_blank">http://techcrunch.com/2012/06/04/movile-zeewe-tv/</a>]]></content:encoded>
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		<title>Ideias TV, da Claro, soma 500mil usuários em 6 meses</title>
		<link>http://www.movile.com/pt/ideias-tv-da-claro-soma-500mil-usuarios-em-6-meses/</link>
		<comments>http://www.movile.com/pt/ideias-tv-da-claro-soma-500mil-usuarios-em-6-meses/#comments</comments>
		<pubDate>Mon, 21 May 2012 12:58:23 +0000</pubDate>
		<dc:creator>movile</dc:creator>
				<category><![CDATA[Cases]]></category>

		<guid isPermaLink="false">http://www.movile.com/pt/?p=1669</guid>
		<description><![CDATA[A estratégia adotada pela Claro na comercialização do seu serviço de distribuição de conteúdos via streaming, o Ideias TV está se mostrando acertada. Com planos de R$ 0,50/dia; R$ 2,99/semana ou R$ 9,99/mês e sem cobrar pelo tráfego de dados do streaming conteúdos do Ideias TV a partir de smartphones e tablets, o Ideias TV já soma 500 mil usuários em seus seis meses de existência. [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste">segunda-feira, 14 de maio de 2012, 13h53</div>
<div>A estratégia adotada pela Claro na comercialização do seu serviço de distribuição de conteúdos via streaming, o Ideias TV está se mostrando acertada. Com planos de R$ 0,50/dia; R$ 2,99/semana ou R$ 9,99/mês e sem cobrar pelo tráfego de dados do streaming conteúdos do Ideias TV a partir de smartphones e tablets, o Ideias TV já soma 500 mil usuários em seus seis meses de existência. Além dos dispositivos móveis, conteúdos da MTV, Discovery Channel, Nickelodeon, Cartoon Network, Playboy TV, SexyHot, entre outros, também podem ser acessados pelo computador.</div>
<div id="_mcePaste">Em nota, a diretora de Serviços de Valor Agregado da operadora, Fiamma Zarife, destaca que o sucesso do Ideias TV reflete a demanda dos clientes por ofertas acessíveis de consumo de vídeos por streaming e é o tipo de serviço “que justifica os fortes investimentos que a Claro está fazendo na rede de dados, uma das principais apostas da operadora”.</div>
<a href="http://www.teletime.com.br/14/05/2012/conteudo-movel-ideias-tv-da-claro-soma-500-mil-usuarios-em-seis-meses/tt/277317/news.aspx?utm_medium=twitter&amp;utm_source=twitterfeed">http://www.teletime.com.br/14/05/2012/conteudo-movel-ideias-tv-da-claro-soma-500-mil-usuarios-em-seis-meses/tt/277317/news.aspx?utm_medium=twitter&amp;utm_source=twitterfeed</a>]]></content:encoded>
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