Compera nTime Yavox is now named Movile

News // mar 15 2010

It’s not Compera or nTime or Yavox. After conducting a long market survey, Compera nTime Yavox decided to change its name and select that of a small-sized mobile marketing company acquired two years ago: Movile. “It’s a brand of easy writing in many languages, good for our goal to become a global company. Additionally the name also points to what the company does”, Fabrício Bloisi, Movile President, explained.

The brand change came jointly with a strategic change.  Movile’s major focus is now digital inclusion through mobile services in emerging countries. “There are 4 billion mobile lines and just 1.3 billion Internet users in the world”, Bloisi reported. In other words, while many designers are concerned about creating iPhone services, there are billions of users that have no Smartphone but wish to gain access to added-value services (AVS) in their cell phones. Movile provides a full-fledged portfolio of AVS, whose highlights are the community services via SMS and WAP, news via SMS and general contents for download. One of the company’s goals is to reach the milestone of 100 million single users of its services by 2011.

Internationalization

This year the company’s focus will be exclusively on Latin America. Movile already operates an office in Mexico and has just opened up another in Argentina and another in Peru. A fourth office out of Brazil will be opened soon, probably in Colombia or Venezuela.

Movile wants to become the largest AVS company in Latin America in terms of revenues in 2010. The company has not disclosed its absolute turnover, but says it grew up 80% last year against 2008. In 2010, Bloisi forecasts 20% of its revenues will come from outside Brazil.

The company, today with a 130-person staff, expects to rely on two hundred people by December. Most of the new employees will be hired to work outside Brazil.

Several Brazilian companies previously tried to expand their operations in Latin America and did not get the desired success. The few attempts by Latin companies to enter the Brazilian AVS market also failed. “It’s like there were two Latin Americas: Brazil on one side and the other countries on the other. That will be a great challenge for us”, Bloisi describes.

Article published on the website TELETIME by Fernando Paiva on 03/15/2010 at 03:42 p.m.

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