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BRAZILICON VALLEY
News | 11 mai 2012
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For years investors were indifferent to Brazil’s tech sector. Today, as the market looks set to erupt, they’re scrambling to gain a foothold in the country
By Vincent Bevins
The force with which Silicon Valley’s presence is now being felt in Brazil, and so quickly, raises the question: what took them so long? [...]
Zeewe 2.0
News | 4 out 2011
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Zeewe 2.0: The Road Map For HTML5-Based Web App Stores In the U.S.? We have been waiting most of the year to hear news from Facebook about an HTML5-based Web app store that would circumvent the native application ecosystems of the Android Market and the Apple App Store. Yet, according to Facebook’s CTO, there is [...]
Read moreCould app developers have their accelerator?
News | 4 out 2011
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Could app developers have their accelerator? Appies says Yes. What do you think developers need the most? According to the Brazilian entrepreneur Bob Wollheim, the answer is simple: “business capabilities.” It’s from this belief that his latest initiative was born. Appies, as it is called, is an accelerator of a new kind; instead of boosting [...]
Read moreBrazilian Mobile 1.0 Leader Launches HTML5 Mobile Web App Social APIs
News | 27 jun 2011
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You’re probably familiar with the practice of developing countries seeking to leapfrog over the world’s leading economies in their own development. They aim to capture (or surpass) the growth and comforts of the previously-developed world while avoiding mistakes and externalities like polution and inefficiency. What if the future of the web unfolded that way, too? [...]
Read moreZeewe – 1 Million Users !!!
Cases | 18 jul 2011
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Period: 2011 (World) Product: Zeewe (www.zeewe.com) Case: Zeewe is a cross-platform mobile app store based on the open web standards of HTML5. Zeewe is the best place to discover and share cross-platform mobile apps for smartphones and tablets. Any mobile user with an HTML5-enabled browser can visit: http://zeewe.com and start using free apps in seconds, [...]
Read moreMagazine Luiza – Kicked, won
Cases | 29 out 2010
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Client: Magazine Luiza
Agency: Mobilemen
Period: 2010 (Brazil)
Interativity: Mobile Marketing
Campain: Kicked, won
Mechanical: Each R$100.00 in purchases the consumer receives a coupon with the code to participate in the promotion having to answer the question “What is the shop that leaves you with everything new to cheer for Brazil?” Answers: Magazineluiza (a) / Other (b).
The client must send the code and answer the question to the number 49126
Nextel – Being happy is being who you are
Cases | 29 out 2010
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Client: Nextel
Agêncy: One Digital
Period: 2010 (Brazil)
Interativity: Torpedo de Voz
Campain: Being happy is being who you are
Mechanical: Action that blends social networking with torpedo voice. The Internet user can create a video using his Facebook friends to do so. Just accept the Facebook application and it will get the picture and friends in the social network.
Actor Fábio Assunção, playing a psychiatrist, tells a story that will involve selected friends. At the end of the film, the participant will receive a link Fábio Assunção that can be shared on Facebook and Twitter.
Clube RedeTV
Cases | 23 set 2010
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Media Partner: RedeTV
Period: Since november 2009
Interativity: Loyalty Program – Alerts
Mechanical: For each message received, the user gained 20 points to redeem for prizes at the virtual site.
When he reached 500 points the user was able to participate in a TV program where he could win prizes.
