Fabricio Bloisi Rocha, CEO and founder of Movile, Brazil’s largest mobile services company, said that the lower penetration of smartphones in the Latin America market will be turned around by more Wi-Fi connections, as well as cheaper prices. “[In Latin America] the smartphone will be your whole connection to the Internet,” said Bloisi, in an [...]Read more
Mobile content company Movile has over the last several years distributed content and applications for a primarily Latin American audience. But what happens when a mobile user isn’t connected to a wireless data network? To help solve this problem, Movile has introduced a pair of applications that will help users connect to free WiFi networks. [...]Read more
In the U.S., when we’re hungry and feeling lazy and don’t want to cook, we’ve got GrubHub and Seamless to order food from online and on mobile apps, and to have that food delivered to us. In Brazil, they have iFood. The online food delivery service, which also has mobile apps for Android and iPhone, [...]Read more
Guest post written by Eduardo Henrique Eduardo Henrique is head of U.S. operations for Movile, a São Paulo, Brazil-based mobile entertainment services company. Brazil is a totally different economic landscape from what it was 10 years ago, with over half of Brazil’s 194 million-strong population now belonging to a new middle class. This new cash [...]Read more
Period: 2011 (World) Product: Zeewe (www.zeewe.com) Case: Zeewe is a cross-platform mobile app store based on the open web standards of HTML5. Zeewe is the best place to discover and share cross-platform mobile apps for smartphones and tablets. Any mobile user with an HTML5-enabled browser can visit: http://zeewe.com and start using free apps in seconds, [...]Read more
Client: Magazine Luiza
Period: 2010 (Brazil)
Interativity: Mobile Marketing
Campain: Kicked, won
Mechanical: Each R$100.00 in purchases the consumer receives a coupon with the code to participate in the promotion having to answer the question “What is the shop that leaves you with everything new to cheer for Brazil?” Answers: Magazineluiza (a) / Other (b).
The client must send the code and answer the question to the number 49126
Agêncy: One Digital
Period: 2010 (Brazil)
Interativity: Torpedo de Voz
Campain: Being happy is being who you are
Mechanical: Action that blends social networking with torpedo voice. The Internet user can create a video using his Facebook friends to do so. Just accept the Facebook application and it will get the picture and friends in the social network.
Actor Fábio Assunção, playing a psychiatrist, tells a story that will involve selected friends. At the end of the film, the participant will receive a link Fábio Assunção that can be shared on Facebook and Twitter.
Media Partner: RedeTV
Period: Since november 2009
Interativity: Loyalty Program – Alerts
Mechanical: For each message received, the user gained 20 points to redeem for prizes at the virtual site.
When he reached 500 points the user was able to participate in a TV program where he could win prizes.